How Do I Submit a Press Release to Business Insider in 2025?
If you’re looking to increase brand exposure, build credibility, and attract media attention, submitting a press release to a high-authority platform like Business Insider can be a game-changer. Business Insider is one of the most trusted sources for business news, tech innovation, and market trends. Getting your press release featured here can position your company in front of a global audience of decision-makers and investors.
This blog post provides a detailed and easy-to-follow guide on how to submit a Business Insider Press Release in 2025, including key benefits, submission options, practical tips, and best practices to increase your chances of being featured.
Why Choose Business Insider for Press Release Publication?
1. Trusted by Millions of Readers
Business Insider is a well-established platform known for its factual reporting and industry insights. A press release published here reaches a wide audience, including journalists, analysts, entrepreneurs, and potential investors.
2. SEO and Visibility Boost
A backlink from Business Insider carries high domain authority, giving your press release a significant boost in search engine visibility. It helps improve organic reach and search rankings.
3. Builds Brand Credibility
Being featured in a publication like Business Insider adds credibility and trust to your brand, products, or services. It signals to your target audience that your message is worth their attention.
Can You Submit a Press Release Directly to Business Insider?
Business Insider typically does not offer a direct press release submission portal like some newswires. Instead, they accept content through the following:
- Editorial Pitches to Journalists
- Partnerships via Distribution Services
- Press Release Agencies with Insider Access
Your best chance of getting featured lies in working with a trusted distribution company or agency that has established media contacts, including Business Insider.
How to Submit a Business Insider Press Release in 2025
Step 1: Write a High-Quality Press Release
A compelling press release must be:
- Newsworthy: Focus on product launches, business milestones, partnerships, or relevant market updates.
- Clear and Concise: Stick to the point. Use simple language and keep the press release between 400–600 words.
- Formatted Properly: Include a headline, subheadline, dateline, introduction, body paragraphs, quotes, and a boilerplate.
- Free of Promotional Tone: Avoid overly salesy language. The content should be factual and objective.
Step 2: Choose a Reputable Press Release Distribution Partner
Since Business Insider doesn’t accept unsolicited releases, partnering with a reliable press release distribution service is crucial. Here are a few top-rated options:
- Monday Newswire – Offers tailored distribution services and has helped businesses get featured on Business Insider.
- PR Newswire – A well-established platform with extensive media reach.
- Business Wire – Known for reaching major news outlets and financial publications.
Select a service with a proven record of placing content on Business Insider or similar platforms.
Step 3: Customize Your Distribution Target
When using a distribution partner, specify that your target includes Business Insider or similar high-authority publications in the business and finance niche. Many services allow geographic and category targeting to improve placement chances.
Step 4: Submit Your Press Release for Review
Before submission, double-check:
- Spelling and grammar
- Source citations (if applicable)
- Contact information
- Company details in the boilerplate
Once ready, your distribution partner will submit the press release to their network, which may include Business Insider editors and contributors.
Step 5: Follow Up and Monitor Performance
After submission, monitor:
- Publication status (check if featured on Business Insider)
- Website traffic increase
- Backlink generation
- Media or customer inquiries
Use tools like Google Analytics, Ahrefs, or SEMrush to track performance metrics.
Practical Tips for Better Chances of Publication
Focus on Real News Value
Editors at Business Insider look for content with genuine business impact. Ensure your announcement is timely, relevant, and industry-specific.
Include Expert Commentary
Quotes from your CEO, co-founder, or industry expert can increase the value of your press release and catch an editor’s attention.
Provide Supporting Data
Statistics, charts, and case studies make your press release more credible and informative.
Time Your Release Wisely
Avoid weekends or holidays. Ideal timing is Tuesday to Thursday during business hours, preferably in the morning.
Avoid Overused Buzzwords
Terms like “revolutionary,” “groundbreaking,” or “disruptive” are often seen as filler. Stick to clear, factual descriptions.
Benefits of Publishing on Business Insider
1. Increased Media Exposure
Once your press release is picked up by Business Insider, it may be syndicated by other outlets and increase your media presence organically.
2. Improved Investor Confidence
Visibility on a major platform can signal business growth, making it easier to attract investors or venture capital firms.
3. Lead Generation
Business Insider’s readers include decision-makers. A well-crafted press release can generate leads and client interest.
4. Long-Term SEO Value
Press releases published on high-authority domains remain searchable, giving your brand lasting visibility.
Common Mistakes to Avoid
- Submitting content that reads like an ad
- Failing to include media contact information
- Using unverified or exaggerated claims
- Sending irrelevant pitches to editors
- Ignoring press release formatting standards
Avoiding these mistakes increases your chances of being taken seriously by the editorial team.
Conclusion
Submitting a Press Release in 2025 requires a strategic approach. While direct submissions may not always be possible, working with a reputable distribution partner like Monday Newswire significantly improves your chances of success. Focus on writing clear, newsworthy content, targeting the right audience, and using best practices to stand out.
By following the steps and tips outlined in this guide, you can increase your chances of having your press release featured on one of the most influential business platforms in the world.