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how to merge two asins on amazon

Mastering the Process: How to Merge ASINs on Amazon Like a Pro

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Selling on Amazon sometimes means dealing with duplicate product listings, split reviews, confused customers, and diluted sales. If you own more than one ASIN for the same product, merging them can clean up your catalog, strengthen your branding, and boost your visibility. Below is a human‑friendly guide on how to merge two ASINs on Amazon, what things to watch out for, and how a service like Seller Pickle can help with a smooth merge.

Why Merge ASINs on Amazon

When you merge ASINs Amazon‑style:

  • Customer trust improves because all information, reviews, and ratings are consolidated in one place.
  • Your product’s ranking and sales momentum get a boost, since there’s no more divided traffic or split review counts.
  • Listing management becomes easier — fewer duplicates, fewer errors, less confusion.

These benefits make the task of how to merge ASINs on Amazon worth putting in some effort.

Key Preconditions Before You Merge ASINs

Trying to merge two ASINs on Amazon won’t always work. Amazon has rules. If any of these are missing or mismatched, your merge request may be denied.

  1. Identical Products
     Both ASINs must represent the same thing. Same model, same packaging, same features. No small differences in color, size, or included accessories.
  2. Matching Attributes
     Important listing attributes like brand name, manufacturer, part number/model number, and product identifiers (UPC, EAN, etc.) must align closely. Amazon often rejects mergers if they are off.
  3. Rightful Ownership
     If you are enrolled in the Amazon Brand Registry, you must be the rights owner of the brand to request merges. Amazon checks this. 
  4. Consistent Listing Details
     Titles, bullet points, images — everything that shows up on the listing must match or be extremely close. Any discrepancy can lead Amazon to refuse the merger.

Steps: How to Merge ASINs on Amazon

Here’s a step‑by‑step flow based on how many successful sellers do it:

  1. Identify which ASIN will be the target ASIN (the one you want to keep) and which one(s) will be the source ASIN(s) (the duplicates or less desirable listings).
  2. Collect proof that they are the same product: images, product IDs, descriptions, packaging. The more you can prove, the better the chance.
  3. In Amazon Seller Central, use the tool called Merge Duplicate Product Detail Pages or a similar feature. Sometimes this is accessible directly, sometimes you’ll need to open a case with Amazon Support. 
  4. Fill out the merge request/form carefully. Supply the target and source ASINs, explain clearly why they are duplicates, and include matching identifiers.
  5. Wait for Amazon to review. This can take some days. Once approved, Amazon should combine reviews, ratings, traffic, etc. under the target ASIN.
  6. After the merge, verify the listing. Check that reviews & ratings got merged, ensure there are no lingering discrepancies.

Common Mistakes & Obstacles

Merging ASINs doesn’t always go smoothly. Here are things that often trip sellers up:

  • Thinking two ASINs are identical when slight differences exist (for example, different UPC, packaging, or brand name).
  • Not being the rights owner under Brand Registry. Without that, Amazon may deny the request.
  • Submitting vague explanations. If your case is light on detail or proof, Amazon may reject or take longer.
  • Trying to merge variations that are meant to stay separate (for example, color or size variations). That can mess up listings.

How Seller Pickle Can Help

Seller Pickle is a service that specializes in Amazon catalog and listing problems. Among their services is ASIN merging or helping with variation/listing fixes. Based on what Seller Pickle offers, here’s how they can make the amazon merge ASIN process less painful:

  • They have experts who know Amazon’s policies and what Amazon Support will want to see.
  • They help prepare documentation and evidence required for the merge, so you don’t lose time.
  • They can liaise with Amazon on your behalf, helping push through merges or fix brand name mismatches and other listing issues.

If your merge request is complex or you’re unsure about the matching attributes, etc., using a service like Seller Pickle can save effort and risk.

Final Thoughts

Mastering merge ASIN amazon requests is more than just a one‑time task. It’s part of maintaining a clean, optimized catalog. Once done right, your ASINs, reviews, and sales potential all align better.

To recap:

  • Ensure the ASINs are truly identical.
  • Be the brand owner if required.
  • Gather strong evidence.
  • Fill the merge request carefully.
  • Consider expert help for tricky cases.

When done correctly, knowing how to merge asins on amazon becomes a powerful advantage for any serious seller.