Sam and Colby Merch: The Ultimate Fan Guide to Their Latest Drops

If you’re a fan of paranormal adventures and authentic storytelling, chances are you already know Sam and Colby. But did you know their merch isn’t just clothing—it’s a symbol of their journey and your connection to it? In this blog, we’ll explore everything you need to know about Sam and Colby merch, from its origins to styling tips. Whether you’re shopping for your first hoodie or adding to your XPLR collection, this guide is for you.

Introduction to Sam and Colby’s Brand

Who Are Sam and Colby?

Sam Golbach and Colby Brock are YouTubers who have become pop culture icons. Starting with Vine, they transitioned to YouTube, where they found fame with their thrilling urban exploration and paranormal content. Their channel now boasts millions of subscribers who follow their every adventure. But Sam and Colby’s brand goes beyond videos—it’s about curiosity, courage, and pushing boundaries. Their merchandise reflects these themes and lets fans carry that energy into their everyday lives.

How Their Paranormal Content Influences Their Merch

What makes Sam and Colby’s merch stand out is how closely it ties to their content. Unlike typical influencer merchandise, each drop is influenced by their ghost hunts, explorations of abandoned buildings, and personal growth. The designs often feature dark, mysterious, and edgy elements—mirroring the eerie environments they investigate. Their merch speaks to fans who find power in exploring the unknown, just like they do.

The Birth of the XPLR Brand

XPLR, short for “explore,” is the name of their main merch line and brand philosophy. The concept started as a movement—encouraging fans to explore the world, challenge fears, and embrace the unknown. It quickly evolved into a strong apparel identity, combining streetwear style with meaningful messages. Today, XPLR is more than merch—it’s a mindset shared by millions of fans.

Popular Collections and What They Represent

Fear-Inspired Designs and Their Meaning

One of the standout features in Sam and Colby merch is the theme of facing fear. Many pieces include phrases like “Face Your Fears” or symbols that represent strength through darkness. These designs are directly inspired by their haunted investigations and remind fans to be bold in the face of challenges. Whether it’s a hoodie with glowing eyes or a shirt with ghostly outlines, every piece has a story to tell.

XPLR vs Classic Sam and Colby Lines

While XPLR is the dominant brand, they also release classic “Sam and Colby” pieces for long-time fans. The XPLR collection leans more into streetwear with oversized fits, muted colors, and symbolic designs. On the other hand, the classic line often features bold logos, simpler fonts, and more direct nods to their YouTube identity. Both styles let fans rep their fandom in different ways—whether you prefer edgy vibes or OG YouTuber flair.

Special Edition Drops & Collaborations

Sam and Colby frequently release limited edition drops that align with special events like their “Hell Week” series, “Empath” documentary, or haunted road trips. These collections are often time-sensitive and come with exclusive artwork, signed cards, or collector’s packaging. Some drops also involve collaborations with artists or paranormal influencers, adding unique flair and variety to the mix. These special pieces often become collector’s items within the fan community.

Quality, Pricing & Availability

What to Expect in Terms of Fabric and Fit

Sam and Colby’s merch is praised for its high quality. Most hoodies and sweatshirts are made from thick, soft cotton blends that hold up well after multiple washes. T-shirts are usually preshrunk with a relaxed fit, and accessories like beanies and socks also meet quality standards. Many pieces feature embroidery or long-lasting screen prints. The focus is clearly on giving fans something they can wear and cherish long-term.

How Often New Merch Is Released

New merch drops usually coincide with major projects or YouTube series. Fans can expect 3–5 major drops per year, though surprise collections sometimes appear. The best way to stay updated is by following Sam and Colby on Instagram or subscribing to XPLR Club, where members often get early access or sneak peeks. Because of limited stock and high demand, these drops often sell out quickly—so staying alert is essential.

Price Range and What Makes It Worth It

In terms of pricing, t-shirts usually range from $25 to $35, hoodies go for around $55 to $70, and accessories vary between $10 and $30. While not the cheapest, the quality and design make it worthwhile. Plus, every purchase supports Sam and Colby’s independent content and fuels future projects. Fans often describe their merch as “worth every penny” because it blends style with support for their favorite creators.

Fan Favorites and Bestsellers

Top-Rated Hoodies, Tees, and Accessories

Some of the most popular items include the “Face Your Fears” XPLR hoodie, the classic black XPLR logo tee, and glow-in-the-dark designs from paranormal-themed collections. Fans love how these items feel like wearable art—each one capturing a specific chapter of the Sam and Colby journey. Accessories like the XPLR beanie, branded backpacks, and wristbands are also common fan favorites.

What Fans Are Saying About Their Favorites

Customer reviews on their official site and social media often praise the comfort, durability, and eye-catching graphics of their pieces. Many fans share photos of themselves wearing their merch at haunted locations or paranormal conventions. Others comment on how the designs give them confidence or inspire them to explore more. The emotional connection fans feel with the merch is one of the biggest reasons for its continued success.

Most-Loved Designs and What Makes Them Stand Out

Among the many designs, the minimal black-on-black “Fear is Temporary” hoodie stands out for its sleek aesthetic. The “Don’t Look Behind You” long sleeve is another standout, with eerie typography and sleeve prints that scream ghost-hunter vibes. These pieces don’t just look cool—they hold meaning. That’s what separates Sam and Colby merch from standard YouTuber apparel.

How to Style Sam and Colby Merch

Everyday Streetwear Looks

One of the best things about Sam and Colby merch is how easily it fits into your daily wardrobe. Pair an oversized XPLR hoodie with ripped jeans and sneakers for a casual streetwear outfit. Their neutral color palette—black, gray, forest green—makes mixing and matching easy. You can wear it to school, a concert, or while traveling and still look effortlessly cool.

Creating Paranormal-Inspired Aesthetics

For fans who want to fully embrace the paranormal theme, Sam and Colby merch pairs well with dark accessories like rings, chains, or boots. You can create a “ghost-hunting chic” outfit by layering a black trench over your hoodie and adding subtle eye makeup. The merch works well in moody, dim-lit Instagram photos too—just like their content style.

Pairing with Other XPLR Gear

Many fans go all out by styling full XPLR outfits—t-shirts under hoodies, beanies on top, and even carrying branded backpacks. It’s a bold way to show love for the brand while staying fashionable. Layering is key here—mix sizes and textures to add depth. With each new drop, new combinations are possible, giving fans endless options to express themselves.