Learning Instagram Video Length for Better Growth and Engagement on the Application!

Instagram has turned into one of the best platforms for online marketing, and this is the main reason why business owners and digital marketers wish to learn every single detail to ensure that their content is viewed and appreciated by people. Uploading videos for promotion and advertisement is very common on the application; however, the most important thing that you need to know is the Instagram Video length. 

It is imperative to know how long can a video be on Instagram to make sure that your videos are not stopped in between. Well, this guide will explore all the basic details that you need to know about Instagram videos and what the average length of these videos should be for constant engagement and growth. Get ready to learn how Instagram can turn into one of the most popular tools for online marketing. 

What can be the maximum duration of videos on Instagram?

One of the most basic things that you need to know when you are starting on Instagram is how long can instagram videos be. This is the length of a video before the application automatically cuts it off. To make sure that your videos are not cut by the application, it is important for you to restrict your content within the limit mentioned by the application. 

Over the years, the application has introduced numerous updates, and one of the biggest updates is increasing the duration of Instagram videos. If you are interested in uploading an in-feed video, then you need to know that Instagram has made this limit 60 minutes. That’s right! Videos that are not reels can be an hour long on the application.

However, you need to keep in mind that hour-long videos are usually not perfect for Instagram, as people do not prefer to watch them. You can create a video that is 5 minutes long to attract your audience and make them curious. 

What is the maximum length of story videos that you can upload to Instagram?

Instagram also allows you to upload videos as a story. Stories are vertical and automatically disappear after a period of 24 hours. Even though many users think that stories do appeal to people, you will be surprised to know that 70% of users on the application watch video content as stories every day on the application. 

A short video to provide people with a preview can be good as a story, and this is why you need to know about the length of the same. Earlier, Instagram only allowed stories up to 15 seconds; however, the latest updates have changed this particular length to 60 seconds, which means that you can upload a video of 60 seconds on the application as a story.

If your uploaded videos are longer than this, they will automatically be split and shared as a different story update. This is the basic information that you need to know if you are interested in sharing videos on Instagram. You can also use the platform Allinsider to learn about other Insta features and how to use them for more engagement and organic growth.