How to Handle Listing Hijackers and Change Your Brand Name on Amazon Without Losing Sales

Selling on Amazon can be incredibly rewarding—until hijackers creep into your listings or you’re faced with the daunting task of rebranding. Whether you’re trying to change brand name on Amazon or fight off unauthorized sellers, navigating these waters alone can cost you time, money, and peace of mind.

Luckily, services like Seller Pickle specialize in making life easier for Amazon sellers, especially when it comes to hijacker removal and brand management. Here’s a practical guide to help you protect your listings, switch your brand identity smoothly, and keep your sales moving.

Why Changing Your Brand Name on Amazon Isn’t as Easy as It Sounds

Rebranding can be exciting, but on Amazon, it’s often complicated. Changing your store or product brand name on Amazon involves more than updating a logo or a product label. There are multiple back-end systems, brand registry steps, and product ASIN updates to navigate.

If not done correctly, you might lose your reviews, rankings, or even your Buy Box. That’s why many sellers turn to professional services that understand Amazon’s strict policies and workflows. Seller Pickle, for example, has a proven track record of helping sellers with brand transitions while preserving their hard-earned visibility.

Before you make the switch, it’s crucial to ensure that:

• Your new brand is registered with Amazon Brand Registry.
• You’ve updated your product packaging and images.
• You have documentation (like invoices and trademarks) ready in case Amazon requests verification.

Getting all of this right the first time can help you avoid delays or rejections from Amazon’s compliance team.

The Rising Threat of Hijackers on Amazon

Imagine you’ve spent months building your listing, collecting reviews, and optimizing for conversion—then, overnight, another seller jumps on your ASIN, undercuts your price, and starts shipping knockoff products. That’s what hijacking looks like, and it can be devastating.

Amazon hijackers are third-party sellers who jump onto your product listing—often selling counterfeit or low-quality versions of your product, destroying your brand reputation and creating customer complaints.

This is especially a growing issue for sellers using Fulfilled by Merchant (FBM). Amazon FBM hijackers exploit listings with minimal oversight because these sellers control their own shipping, making it harder for Amazon to detect counterfeits.

What Is an Amazon Hijacker Removal Service?

An Amazon hijacker removal service is exactly what it sounds like—a professional solution to remove unauthorized sellers from your listings. These services specialize in identifying hijackers, compiling evidence, and submitting compelling complaints to Amazon on your behalf.

Seller Pickle offers one of the most effective and efficient ways to remove hijackers from your listing. Their approach includes:

• Constant monitoring of your listings for unusual activity.
• Gathering screenshots and data to create a case.
• Drafting legal-style notices that comply with Amazon’s enforcement guidelines.
• Direct communication with Amazon’s Seller Performance or Brand Registry teams.

Unlike DIY solutions that can drag on for days or even weeks, Seller Pickle often resolves hijacking issues in a matter of hours or a few business days. This quick turnaround is critical—especially during high sales periods like Prime Day or Q4.

Dealing with Amazon FBM Hijackers: Why Speed Matters

When you’re dealing with Amazon FBM hijackers, every moment counts. Unlike FBA (Fulfilled by Amazon), FBM sellers ship directly, which makes customer complaints harder to trace back to the counterfeit source. Worse, customers often don’t realize they purchased from a hijacker until they receive a defective or incorrect product—leading to poor reviews and refunds that hurt your metrics.

To avoid losing sales and damaging your seller rating, a proactive strategy is essential. This includes:

• Enrolling in Amazon’s Brand Registry.
• Adding unique identifiers (like branded packaging and SKU codes).
• Using services that can instantly flag and respond to listing changes or unauthorized sellers.

Seller Pickle excels in this area, offering monitoring tools and rapid response teams to combat hijackers before they damage your business.

Protecting Your Brand for the Long Run

Protecting your Amazon business is not a one-time fix—it’s an ongoing commitment. If you’re rebranding, now is the perfect time to also tighten your brand protection strategies. Make sure your listings are optimized, your intellectual property is in order, and you’re working with a trusted partner like Seller Pickle.

Their combination of automated monitoring, legal-style reporting, and hands-on service ensures that your listings remain yours—and only yours.

Final Thoughts

Whether you’re trying to change brand name on Amazon or urgently need an Amazon hijacker removal service, don’t wait until your profits disappear or your account gets flagged. Working with a reliable partner like Seller Pickle gives you a clear advantage.

From dealing with Amazon FBM hijackers to finding the most efficient way to remove hijackers from your listing, having experts in your corner can make all the difference. Instead of stressing over every unauthorized seller or compliance detail, you can focus on what matters most—growing your business.