Top Custom Web Design Agencies in Australia (2025)

Imagine a Melbourne-based boutique fashion brand in early 2025. Their designs are exquisite, but their online presence is outdated. Potential customers visit their website, struggle to navigate, and leave without making a purchase. Meanwhile, competitors with sleek, user-friendly websites are capturing the market. Across Australia, businesses, from small retailers to established enterprises, are realizing that a strong online presence is no longer optional; it’s survival.

In this digital race, partnering with the right custom web design agency can mean the difference between thriving and merely surviving. Australia boasts many agencies, but only a handful combine creativity, technology, and business impact. Let’s explore the top custom web design agencies in Australia in 2025, starting with Probey Services.

1. Probey Services (Australia & Global Reach)

Overview:
Probey Services is a full-stack digital solutions firm with deep expertise in custom web design, web development, and mobile app solutions. In Australia, they combine global best practices with deep local insights to deliver high-performing, scalable, and visually stunning websites. With a team of 1000+ specialists, Probey Services has successfully delivered projects for enterprises, SMEs, and startups across industries, consistently exceeding client expectations. Recognized by Clutch, DesignRush, and GoodFirms, they are known not just for designing beautiful websites but for creating digital platforms that drive growth and conversion.

• Awards / Recognition: Clutch Top Web & Mobile Developer 2025; DesignRush Best Digital Agency 2024; ISO-certified processes
• Strengths: End-to-end custom web solutions, scalable architecture, UX/UI excellence, SEO & performance focus
• Weaknesses: Higher cost for very small projects; structured onboarding
• Areas Served: Sydney, Melbourne, Brisbane, Perth + global markets
• Industries Served: Retail, e-commerce, SaaS, health & wellness, education, real estate
• Team Size: 1000+ professionals.
• Website: probeyservices.com

2. Digital Nomads HQ (Sunshine Coast, QLD)

Overview:
Digital Nomads HQ is a full-service web design and digital marketing agency based on the Sunshine Coast. With a team of 20–30 employees, they specialize in creating custom WordPress and Shopify websites for small businesses and e-commerce brands. Their approach is customer-focused, offering bespoke solutions designed to enhance brand visibility, user experience, and sales conversion. They have a proven track record with high-profile clients like Cococoast, McCormick Australia, and Giant Bikes. Digital Nomads HQ is recognized for its clear communication, creative designs, and the ability to build long-lasting client relationships. Their focus on building strong client connections and delivering websites that truly reflect the client’s brand sets them apart.

• Strengths: Strong client communication, creative designs, high focus on user experience
• Weaknesses: Limited capacity for enterprise-scale projects
• Areas Served: Sunshine Coast and broader Australia
• Industries Served: Retail, lifestyle, SMEs
• Team Size: 20–30
• Website: digitalnomadshq.com.au

3. Emote Digital (Melbourne, VIC)

Overview:
Emote Digital is a Melbourne-based agency with a strong reputation for creating visually appealing and user-friendly websites. Their team of 10–20 focuses on building responsive, design-centric websites that are tailored to their clients’ needs. They work with a variety of businesses, from small startups to established enterprises, helping them achieve a seamless online presence through custom web development. Their focus is not just on aesthetics but on ensuring that each site delivers exceptional user experience (UX), meaning clients get an optimal browsing experience across all devices. Emote Digital’s services include WordPress design, e-commerce development, and digital marketing to enhance online visibility and sales conversion.

• Strengths: Design-forward approach, agile workflow, responsive websites
• Weaknesses: Limited full-stack capabilities for enterprise projects
• Areas Served: Melbourne, Victoria, interstate Australia
• Industries Served: Retail, creative brands, lifestyle, SMEs
• Team Size: 10–20
• Website: emotedigital.com.au

4. Startdigital (Perth, WA)

Overview:
Startdigital is an award-winning Perth-based digital agency that specializes in custom web design and e-commerce development. With a team of 10–20 employees, they’ve become known for their innovative web solutions that help brands establish a robust online presence. They work with businesses of all sizes but specialize in helping startups and SMEs with their digital transformation. Startdigital focuses on creating websites that align with the client’s business objectives, ensuring that each site performs well, looks great, and meets the specific goals of their clients. Their portfolio includes clients like Revo Fitness, Thermomix, and HCA Healthcare Australia, showcasing their ability to deliver high-performing, scalable websites and e-commerce platforms.

• Strengths: Creative, user-centric designs, strong experience with e-commerce solutions
• Weaknesses: Smaller team, limited scalability for large enterprise systems
• Areas Served: Perth and regional Western Australia
• Industries Served: Health, fitness, retail
• Team Size: 10–20
• Website: startdigital.com.au

5. TEKO (Sydney, NSW)

Overview:
TEKO is a Sydney-based web design agency that specializes in custom web design, UI/UX, and digital strategy. With a team of 20–50 employees, they combine creative design with robust technical solutions. Their focus is on providing businesses with highly interactive websites that enhance user experience and convert traffic into sales. TEKO has worked with high-profile clients like Monash University, Transport for NSW, and Modern Dental Pacific. They also offer branding, product strategy, and UI/UX design, helping clients build comprehensive digital solutions. TEKO’s ability to integrate web design with strategy and functionality has earned them a reputation as one of Sydney’s top custom web design firms.

• Strengths: Strategic design, creative solutions, full-service capabilities
• Weaknesses: Higher starting project costs; less global presence
• Areas Served: Sydney, NSW, Australia-wide
• Industries Served: Education, transportation, healthcare, enterprise
• Team Size: 20–50
• Website: teko.com.au

6. Boylen (Adelaide, SA)

Overview:
Boylen is an Adelaide-based custom web design agency that has become synonymous with creating functional and visually appealing websites. They focus on UX-focused designs, ensuring that users have an intuitive and smooth experience on each website. With a team of 10–20, Boylen combines creative design with technical solutions to meet client business goals. They offer custom WordPress development, e-commerce solutions, and integration services. Clients such as Cottage Homes, Hills Cider Co., and Australian Naval Infrastructure trust Boylen to deliver quality websites that not only look good but also function seamlessly. Their team is dedicated to delivering websites that reflect each client’s unique brand identity while ensuring a great user experience.

• Strengths: UX-focused design, seamless integration, visual branding
• Weaknesses: Smaller team, limited scalability for large enterprise sites
• Areas Served: Adelaide, SA, Australia-wide
• Industries Served: Retail, hospitality, construction, SMEs
• Team Size: 10–20
• Website: boylen.com.au

7. Five by Five (Brisbane, QLD)

Overview:
Five by Five is a Brisbane-based digital agency that specializes in custom web design and digital marketing. Their team of 20–50 professionals work with both small and large brands, creating websites that are both beautiful and performance-driven. They’ve worked with clients like Stanford Financial, Porter Consulting, and Coral Homes, delivering custom solutions that not only look great but drive measurable business results. Five by Five focuses on delivering SEO-optimized websites with integrated digital marketing strategies, helping clients boost online visibility and conversion rates. They have extensive experience in building e-commerce platforms and creating user-centric designs.

• Strengths: Digital marketing integration, SEO optimization, conversion-focused designs
• Weaknesses: Mid-tier team, less capacity for large custom integrations
• Areas Served: Brisbane, Queensland, Australia-wide
• Industries Served: Finance, consulting, construction, retail
• Team Size: 20–50
• Website: fivebyfive.com.au

8. Forte Marketing (Cairns, QLD)

Overview:
Forte Marketing is a Cairns-based web development and marketing agency that has built a reputation for delivering high-quality custom websites. With a team of 10–20, they offer web design services with a focus on performance optimization and user experience (UX). Their services are highly tailored to meet the needs of their clients, especially in terms of brand alignment and functionality. Forte Marketing’s clients include PNG Motors, Williams Cete & Co, and Aussie Locums. They specialize in WordPress development, e-commerce solutions, and website maintenance, helping businesses stay relevant in an ever-evolving digital landscape.

• Strengths: Performance optimization, user experience focus
• Weaknesses: Smaller scale, fewer enterprise-level projects
• Areas Served: Cairns, Queensland, national Australia
• Industries Served: Automotive, health, services
• Team Size: 10–20
• Website: fortemarketing.com.au

9. Clickk (Newcastle, NSW)

Overview:
Clickk is a Newcastle-based agency that offers custom web design and digital marketing solutions. With a strong focus on client-centered design, their team of 10–20 creates websites that align with business goals. Clickk specializes in user-centric design and conversion optimization, working with clients to craft websites that drive results. They have worked with small and medium-sized businesses in industries like retail and services. Their approach combines design, development, and marketing, providing clients with an all-in-one solution for growing their online presence.

• Strengths: Client-centered design, conversion optimization, SEO integration
• Weaknesses: Limited full-stack solutions for large businesses
• Areas Served: Newcastle, NSW, national Australia
• Industries Served: Retail, SMEs, local businesses
• Team Size: 10–20
• Website: clickk.com.au

10. SGD Digital (Melbourne, VIC)

Overview:
SGD Digital is a Melbourne-based custom web design agency that focuses on delivering performance-driven websites. They specialize in custom WordPress development and branding. Their team of 10–20 works with clients across various industries, including tech and content-driven websites. SGD Digital is known for its client-focused approach and strong attention to detail, ensuring that each site aligns with the client’s unique brand identity and business goals. They create seamless, responsive websites that perform well across devices, enhancing user engagement and conversion.

• Strengths: Custom WordPress development, responsive design, client collaboration
• Weaknesses vs Probey: Smaller operations, limited global reach
• Areas Served: Melbourne, Victoria, Australia-wide
• Industries Served: Tech, content sites, SMEs
• Team Size: 10–20
• Website: sgd.com.au

How These Agencies Compare

Final Reflections: Choosing Your Custom Web Design Partner

The digital world in Australia is evolving rapidly, and custom web design is no longer just about creating beautiful sites, it’s about building scalable, user-centered experiences. While agencies like Emote Digital and Startdigital shine in creative and agile solutions, and Digital Nomads HQ excels at client communication, Probey Services offers the complete package: scalability, flexibility, and a global footprint. Whether you’re a local startup or an established enterprise, partnering with the right agency can drive your business forward in the competitive digital landscape of 2025.