India is home to one of the world’s most diverse linguistic and cultural landscapes, which poses both a massive opportunity and a serious challenge for business trying to localize products and services here. While a lot of organizations put in money for language translation when they venture into the Indian market, the ones that miss
In a digital-first age, global expansion is not merely something aspirational for brands on the rise — it’s a power play. But just because you’re selling your products or services internationally doesn’t guarantee success. When it really comes down to it, the secret to appealing to customers in other countries is localization. Localization goes far
Do you think brands entering new markets can establish a strong presence quickly, or do brands that have been in the market for many years have a stronger foothold? From a general perspective, if we consider that a brand with a long market presence will be more trustworthy, the answer is no. The reality is