In the world we live in today, borders are no longer seen as barriers to businesses. Diversification into new regions has increasingly become a necessity for businesses looking to further their international reach. Yet selling is more than merely putting an item on a boat: It means understanding culture and language in a foreign market.
Language is the passageway to Global trade, partnership and cultural cooperation in the contemporary globalized world. Mandarin, as one of the most prominent languages with respect to global commerce is also an equally important language among many. Mandarin, spoken by over a billion people and the official language of China is imperative to accessing one
In an era where global markets are growing larger, companies aiming to penetrate into Southeast Asia cannot ignore the potential of Thailand. With a population of more than 70 million and a vibrant economy, Thailand is a land full of potential for companies in any segment, whether it is tourism, e-commerce, manufacturing or healthcare. In
The fine print… In the closely-knit global economy that we cohabit today, companies that seek to invest in Eastern Europe need to understand certain subtleties of language and culture. Of the languages spoken in the region, Polish is an outlier — and not only because of the numbers, but also because of Poland’s strategic economic