Entries by james11

Why PR Is More Than Just Press Releases

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When people hear the term public relations (PR), one of the first things that often comes to mind is the press release. For decades, press releases have been a staple tool for announcing company news, product launches, and milestones. While they still hold value, modern PR has evolved into a far more comprehensive discipline. In

How to Turn Followers into Brand Advocates

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In today’s competitive digital landscape, having a large following on social media isn’t enough. What truly drives long-term growth and credibility is the ability to turn those followers into loyal brand advocates—people who voluntarily share your content, recommend your products, and defend your brand during tough times. Unlike traditional advertising, advocacy is built on trust