Entries by gtechwebmarketing

Rich Communication Services (RCS): The Next Generation of Mobile Messaging

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In the age of smartphones, messaging has become the backbone of personal and business communication. While SMS has served us well for decades, it has limitations—160-character texts, no multimedia, and limited interactivity. Enter Rich Communication Services (RCS), a modern messaging standard that transforms the humble SMS into a dynamic, interactive, and media-rich experience. RCS is

WhatsApp Business API: A Complete Guide for Businesses

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In today’s digital-first world, customers expect fast, personalized, and convenient communication with businesses. Traditional methods like emails or phone calls are no longer enough to meet these expectations. This is where the WhatsApp Business API comes in—providing companies with a powerful way to connect with customers on the world’s most popular messaging app. With over