In the globally interconnected world of today, the need to reach out to the customers in their language is what most businesses are understanding, to reach out and be open about what a company or product is doing. India, with its linguistic plurality, is a mixed bag for businesses and services that want a better
Businesses looking to connect with a diverse audience in the globalized economy of today. Despite English remaining the world’s lingua franca of international business, you still need to rely on local languages to develop relationships and your brand to the point that you can inspire trust. One such language is Malayalam, which is spoken by
In this globalized 21st century, companies can no longer be limited to a region or a language. With the expansion of companies in a variety of markets, the requirement for precise and culture sensitive translation is a must. One of those ‘advertisements’ are available here: The advocate’s argument hinges on Malayalam’s dominant position in India
In an age of global interconnection, companies and institutions are no longer bound by place. India is a multilingual country and languages pose both opportunities and challenges and there are unique markets, such as Kerala, which is more like a monoculture where Malayalam is spoken by over 38million people. Yet communicating with this audience is