What is Butcher Paper?

Butcher paper is a type of kraft paper that was originally developed to wrap and preserve meat. It is breathable, moisture-resistant, and strong enough to handle juicy cuts of meat without falling apart. Over time, its usefulness has expanded beyond the butcher’s block to include everything from sandwich wrapping to tray liners, product packaging, and even table coverings.

When customized with logos, brand colors, or marketing messages, custom butcher paper becomes a multi-functional branding tool that enhances the customer experience and showcases your business’s personality.

Benefits of Using Custom Butcher Paper

Switching to custom butcher paper with logo comes with several advantages that make it ideal for businesses looking to combine quality packaging with creative branding.

Enhanced Branding

Your packaging is often the first impression customers have of your product. With custom butcher paper, you can feature your logo, tagline, or brand colors in a stylish and subtle way. This consistent branding builds trust and recognition, whether you’re wrapping a steak, a sandwich, or a block of cheese.

Food-Safe and Functional

Most butcher papers are FDA-approved for direct food contact, making them safe for wrapping everything from raw meats to hot BBQ. Custom options can also be grease-resistant or wax-coated, providing extra protection while keeping food fresh.

Eco-Friendly Packaging

Custom butcher paper is typically made from unbleached kraft paper and is biodegradable, compostable, and recyclable—making it an eco-conscious alternative to plastic wraps or foils. This aligns your business with modern sustainability values that matter to today’s consumers.

Cost-Effective Marketing

Unlike traditional advertising, custom printed wax paper turns every wrapped product into a walking billboard. It’s a low-cost way to extend your brand’s reach and reinforce your identity with every sale or order.

Popular Uses for Custom Butcher Paper

The versatility of butcher paper makes it a favorite across multiple industries. Here are some common ways businesses use custom butcher paper:

Butcher Shops & Meat Markets

Wrap meats with branded paper to keep products fresh and add a professional touch.

BBQ Restaurants

Line trays, wrap sandwiches, or package to-go items in printed butcher paper for a rustic, memorable look.

Delis & Cafes

Use custom paper to wrap paninis, cheeses, or baked goods with your logo right on the paper.

Retail Packaging

Custom butcher paper makes a great eco-friendly filler or wrap for artisanal goods, candles, or gifts.

Events & Catering

Impress guests by using branded butcher paper as table runners or tray liners at catered events.

Customization Options

You can personalize custom butcher paper in several ways to match your brand’s identity and packaging needs:

Size

Choose from standard roll widths or pre-cut sheets.

Color

Natural brown kraft, white, black, or custom colors.

Print Style

Single-color logos or full-color printing with repeating patterns.

Material Options

Standard kraft, peach-treated (for meat), wax-coated, or grease-resistant paper.

Final Thoughts

Custom butcher paper is more than just functional packaging—it’s a smart branding solution that elevates presentation while keeping your products fresh and protected. Whether you’re running a smokehouse or a specialty food shop, this simple upgrade can make a big impact on customer perception and brand loyalty.

In a market where every detail counts, investing in custom butcher paper helps your business stand out while staying sustainable and stylish. Give your packaging the attention it deserves—your brand (and your customers) will thank you.